I thought this was a fairly good video explaining all of the free tools that small businesses (or even individuals using their personal brand, i.e. sales professionals) can use to follow their brand (both good and bad) across the Internet. It’s less than 5 minutes in length, but would be good to watch with pen and paper handy.

How to Monitor Your Brand on the Web for Free

Check out this video for a comprehensive introduction to some of the most widely used and effective brand-monitoring tools, and start monitoring your brand today!

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